Claude skills for Google Ads

86 public Claude skills touch on Google Ads. These 47 are the closest fit, best-known sources first. Each links to its folder; copy it into ~/.claude/skills/ to use it.

  1. google ads audit

    Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance,…

    irinabuht12-oss/marketing-skills★ 6.1kNo licence statedFolder: google-ads-audit

  2. google ads assets

    Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets,…

    nowork-studio/notfair-plugin★ 4.1kMITFolder: google-ads-assets

  3. google ads landing

    Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's…

    nowork-studio/notfair-plugin★ 4.1kMITFolder: google-ads-landing

  4. google ads

    Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS,…

    nowork-studio/notfair-plugin★ 4.1kMITFolder: google-ads

  5. google ads scripts

    Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

    cognyai/claude-code-marketing-skills★ 111No licence statedFolder: google-ads-scripts

  6. google ads monitor

    Weekly Google Ads health check (plus Microsoft Ads, Apple Search Ads and ChatGPT ads when connected) — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

    cognyai/claude-code-marketing-skills★ 111No licence statedFolder: google-ads-monitor

  7. google ads custom gaql

    Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL source. Triggers include: 'I need a Google Ads field that isn't in any report', 'can I get hourly Google Ads data', 'break conversions down…

    coupler-io/skills★ 39MITFolder: google-ads-custom-gaql

  8. google ads account settings audit

    Use for "audit my Google Ads settings", "is my account set up right", "I inherited this account, what's wrong with it", "why is my traffic showing outside my area", "check my campaign settings", "new client account review" — even when the user never says…

    coupler-io/skills★ 39MITFolder: google-ads-account-settings-audit

  9. google ads client report

    Use when someone asks for a monthly Google Ads report for a client, wants the client deck built, needs last month's Google Ads performance written up, asks for an end-of-month PPC report, asks "what do I tell the client", or asks how to present a target…

    coupler-io/skills★ 39MITFolder: google-ads-client-report

  10. google ads strategy

    Run Google Search Ads end-to-end: keyword mining, account structure, ad copy, negative keyword architecture, and performance analysis. Covers the full loop from setup to ongoing optimization for B2B SaaS and app makers. Use when the user wants to plan,…

    adkit/ads-skills★ 35Licence: see repoFolder: google-ads-strategy

  11. google ads change plan

    Turns a pile of Google Ads findings into an ordered change plan that respects dependencies, tracking before bidding and query evidence before negatives, naming each entity, its current state, the evidence behind the move, a rollback, and how the result…

    sidchaudhary/gtm-skills★ 5MITFolder: google-ads-change-plan

  12. google ads quality score

    Uses the three Quality Score component ratings, expected click-through and ad relevance and landing-page experience, to find the weak link behind a keyword worth keeping, then drafts the smallest credible test, treating the score as a diagnostic rather…

    sidchaudhary/gtm-skills★ 5MITFolder: google-ads-quality-score

  13. google ads conversion tracking

    Decides whether Google Ads conversion data can be trusted to optimise against: which actions are primary, whether two actions count one event, whether a page view is drowning a demo, and what account evidence simply cannot prove without seeing the site or…

    sidchaudhary/gtm-skills★ 5MITFolder: google-ads-conversion-tracking

  14. ads

    When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience…

    coreyhaines31/marketingskills★ 57kMITFolder: ads

  15. conversion tracking

    Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the…

    coreyhaines31/marketingskills★ 57kMITFolder: conversion-tracking

  16. ad creative

    Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

    sickn33/agentic-awesome-skills★ 49kMITFolder: ad-creative

  17. ads competitor

    Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis,…

    AgriciDaniel/claude-ads★ 11kMITFolder: ads-competitor

  18. ads google

    Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords,…

    AgriciDaniel/claude-ads★ 11kMITFolder: ads-google

  19. ads microsoft

    Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, or Google Ads…

    AgriciDaniel/claude-ads★ 11kMITFolder: ads-microsoft

  20. ad extension audit

    Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on…

    irinabuht12-oss/marketing-skills★ 6.1kNo licence statedFolder: ad-extension-audit

  21. competitor creative analysis

    Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns.…

    irinabuht12-oss/marketing-skills★ 6.1kNo licence statedFolder: competitor-creative-analysis

  22. blog google

    Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding,…

    AgriciDaniel/claude-blog★ 2.6kMITFolder: blog-google

  23. new term radar

    One run from signal to decision. Finds the names of new AI models, products and repositories seen in the last 24 hours (X, Hugging Face, GitHub, sitemaps), then builds a keyword priority table for them, each new name and the generic search terms behind it,…

    zhuyansen/new-term-radar★ 2kMITFolder: new-term-radar

  24. seo new keywords research

    Turn new AI names or unstructured AI market signals into a keyword priority table. For each name it finds the generic search terms downstream of it, screens them for relevance, and checks novelty, demand size and momentum against Google Ads volume and…

    zhuyansen/new-term-radar★ 2kMITFolder: seo-new-keywords-research

  25. ecommerce ppc strategy planner

    Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates…

    nexscope-ai/eCommerce-Skills★ 1.3kMITFolder: ecommerce-ppc-strategy-planner

  26. connect

    Connect a known MCP integration: check the registry and status, return exact setup steps. \"connect Google Ads\"

    indranilbanerjee/digital-marketing-pro★ 914MITFolder: connect

  27. launch ad campaign

    Launch a paid ad campaign on a connected ad platform, approval-gated. \"launch the Google Ads campaign\"

    indranilbanerjee/digital-marketing-pro★ 914MITFolder: launch-ad-campaign

  28. paid ad copy writer

    Write paid ad copy for affiliate offers across ad platforms. Triggers on: "write ad copy", "Facebook ad for affiliate", "Google Ads copy", "TikTok ad script", "Pinterest ad", "paid traffic to affiliate", "create ad campaign", "ad headlines", "ad…

    Affitor/affiliate-skills★ 751MITFolder: paid-ad-copy-writer

  29. 53 tracking setup global

    Use when conversion TRACKING must be set up or fixed before spending — Meta Pixel and Conversions API, Google Ads conversions with Enhanced Conversions, GA4, TikTok Pixel and Events API, server-side GTM, consent mode for GDPR and CCPA, UTM conventions, iOS…

    minhnv0807/ai-business-skills★ 638MITFolder: 53-tracking-setup-global

  30. ad copy generator

    Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating…

    nicepkg/ai-workflow★ 288MITFolder: ad-copy-generator

  31. seo google

    Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic traffic, YouTube video search, Google NLP entity/sentiment…

    seranking/seo-skills★ 189MITFolder: seo-google

  32. conversion debug

    Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts

    cognyai/claude-code-marketing-skills★ 111No licence statedFolder: conversion-debug

  33. ad expert

    Expert in paid advertising across Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and YouTube. Specializes in ad ideation, creative concepting, copywriting, audience targeting, campaign structure, and performance optimization. Use when creating ad…

    Humblytics/humblytics-marketing-skills★ 85MITFolder: ad-expert

  34. revenue attributor

    Revenue attribution specialist that connects Meta Ads, Google Ads, and Stripe revenue to show which campaigns actually pay back. Generates campaign-level ROAS breakdowns with waste detection and budget reallocation recommendations. Use when analyzing ad…

    Humblytics/humblytics-marketing-skills★ 85MITFolder: revenue-attributor

  35. ads audit

    Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says "audit", "full ad…

    naveedharri/benai-skills★ 76MITFolder: ads-audit

  36. deepline ads audiences

    Use this skill when building, enriching, auditing, or uploading B2B paid ads audiences to Google Customer Match, Meta/Facebook Custom Audiences, or LinkedIn Matched Audiences. Triggers on phrases like '/deepline-ads-audience', '/deepline-ads-audiences',…

    getaero-io/gtm-eng-skills★ 72MITFolder: deepline-ads-audiences

  37. ad research

    Research competitor ads using Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center. Analyze creative patterns, hooks, offers, and landing pages.

    cgallic/kai-cmo-harness★ 59Licence: see repoFolder: ad-research

  38. launch pmax

    Launch a Google Ads Performance Max campaign with a complete asset group, audience signals, and (for ecom) listing groups. Built paused for review. Use when the user wants a new PMax campaign.

    markifact/markifact-mcp★ 56MITFolder: launch-pmax

  39. diagnose underperformer

    Diagnose why a specific Google Ads or Meta Ads campaign / ad set / ad is underperforming and prescribe the next concrete action. Use when the user says something like "why is X not converting?", "this campaign is wasting money", or "why are impressions so…

    markifact/markifact-mcp★ 56MITFolder: diagnose-underperformer

  40. launch google search

    Launch a complete Google Ads Search campaign — campaign, ad group, responsive search ads, keywords, sitelinks, callouts, and negatives — built paused and ready to review. Use when the user wants to spin up a new Search campaign on Google Ads.

    markifact/markifact-mcp★ 56MITFolder: launch-google-search

  41. performance marketer

    Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning…

    ncklrs/startup-os-skills★ 53No licence statedFolder: performance-marketer

  42. meta ads strategy

    Run Facebook and Instagram ads end-to-end: Meta ads strategy, ad creative, copy, campaign structure, targeting, budgeting, ROAS tracking, and Pixel setup. Includes a built-in ad brief workflow. Use when the user wants to plan, create, launch, or optimize…

    adkit/ads-skills★ 35Licence: see repoFolder: meta-ads-strategy

  43. adkit

    AI agent for managing Google Ads and Meta (Facebook & Instagram) Ads. Create and publish campaigns, ad sets/groups, and ads; manage drafts; upload images and video; research keywords and audiences; browse the ad library; and generate ads with AI. Works…

    adkit/ads-skills★ 35Licence: see repoFolder: adkit

  44. paid media ops

    Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, AI Max for Search (whether to turn it on, and search term matching, text customization and final URL expansion judged one at a time, with URL…

    shalintripathi/saas-marketing-agents★ 30MITFolder: paid-media-ops

  45. \"algo ad gsp\"

    \"Implement Generalized Second Price auction for ad slot allocation and pricing. Use this skill when the user needs to understand search ad auctions, compute ad positions and costs-per-click, or analyze bidding dynamics — even if they say 'how does Google…

    charlieviettq/awesome-agent-skill★ 26MITFolder: algo-ad-gsp

  46. ad campaign writer

    Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write…

    qa-aman/claude-skills★ 23MITFolder: ad-campaign-writer

  47. keyword planner

    Get keyword ideas, average monthly search volume, competition, and bid ranges from the local Google Ads Keyword Planner CLI. Use when Codex needs live keyword demand data from Google Keyword Planner for seed keywords or a seed URL, needs JSON keyword idea…

    marketingskills/seo★ 8MITFolder: keyword-planner

Claude skills for Google Ads: what people ask

Which Claude skill should I use for Google Ads?

There are 86 of them, spread over 32 repositories on GitHub. Named for it and most starred: google ads audit (irinabuht12-oss/marketing-skills, ★ 6.1k), google ads assets (nowork-studio/notfair-plugin, ★ 4.1k) and google ads landing (nowork-studio/notfair-plugin, ★ 4.1k). Stars rate the repository a skill sits in, not the skill.

How do I install a Claude skill for Google Ads?

For Google Ads, take the google-ads-audit folder from irinabuht12-oss/marketing-skills (the folder that holds SKILL.md) into ~/.claude/skills/ to use it in every Claude Code project, or into .claude/skills/ for one project. In the Claude apps, zip that folder and upload it as a custom skill in settings.

Are these Google Ads skills official?

No. None of the 86 Google Ads skills comes from Anthropic's own skills repository, so all of them are community-made across 32 repositories.

Can I use these Google Ads skills at work?

Of the 47 Google Ads skills listed here, 36 sit in repositories under an open licence such as MIT or Apache 2.0, and 7, such as google ads audit and google ads scripts, state no licence at all, which legally means you may not reuse them. Check the licence file before you copy one into company work.

What should I check before installing a Google Ads skill?

A Google Ads skill is instructions Claude follows, and it can bundle scripts Claude runs, so read SKILL.md and every script first: for google ads audit, that is everything in the google-ads-audit folder. 4 of the 47 here come from repositories with under 10 stars, so few people have looked at them. Red flags: piping a download into a shell, sending files to a URL, and instructions to hide what it does from you.

Are these Google Ads skills maintained?

67 of the 86 Google Ads skills sit in repositories that changed in the 30 days before 31 Oct 2026.

More topics: every “Claude skills for…” page.